By
John Cádiz Klemack
It is referred to as the "salad bowl
of the nation," best described in iconic pages when John Steinbeck,
American author and son of Salinas, put pen to paper in most of his
classic writings.
It's here where
Japanese immigrants found their American dream after World War II in the
cut flowers business, evident even today.
"A lot of these houses are Japanese-style houses," said Alicia, a cannabis properties realtor.
Alicia agreed to show us around the valley on the condition we don't share her last name. She specializes in the new green that's growing here, pointing out farms she says are now cannabis farms.
"Look. Barbed wires, cameras," she said.
Alicia works to sell, buy or manage what used to be properties housing the booming flower market, properties that have since fallen apart due to various free trade agreements over the years.
She says ever since California legalized marijuana, there's new life breathing into the valley and sucking dry the idea of continuing with the cut flowers business, when owners can sell their properties for millions.
"It wouldn't make sense to grow flowers, you know, at $5 million," she said.
Under new California law, cannabis cultivators are banned from building new greenhouses, unless they are built in the footprint of old ones.
So any "green" house in the state has the potential to evolve into a "grow" house.
"California cannabis is its own brand, no different than California wine or anything else," Michael Williamson, the director of operations at Harborside, a leading cannabis grower and distributor in northern California.
He says his hairnet, white jumpsuit and gloves are a way to keep the product pure and free from human interaction.
"When you look at our product and our plants, it's really not that different than a lot of the cut flowers market," he said. "Which makes this valley kind of the potential to be the Sonoma Valley of cannabis."
Williamson wouldn't say how much Harborside makes on its product, adding that for now, it's grown solely for medical purposes.
He said the company is eyeing Los Angeles for what's to come.
"Our moral compass is always the same," he said. "We want to create a safe, consistent and hopefully potent cannabis."
Growers in Monterey County say they take pride in more than just their product, but also what the industry is doing for the local workforce -- the general contractors, green house manufacturers, security companies, fence installers, security camera installers and providers.
"We feel that cannabis could be a $1 billion crop within the next 24 months in monterey county, said Mike Bitar, the co-founder of Grupo Flor, a company that's been actively seeking out empty greenhouses to manage. "These greenhouses are getting a second life. Right now there are no empty greenhouses in Monterey County. They've all either been leased up or purchased in the last six months."
The numbers are already massive.
According to Arcview market research, a company specializing in the marijuana market, California accounted for 31 percent of the legal cannabis market in the U.S. last year. Locally that's only for medical use. Compare that with Colorado at 19 percent and Washington at 11 percent, where marijuana is legal for recreational use.
"This industry has grown by leaps and bounds," said Daniel Yi, a spokesman for Medmen, a cannabis management and investment firm based in Los Angeles. The company has a cultivation site in Sun Valley and also run a dispensary in West Hollywood.
"LA plays a huge role in terms of what we've learned over 20 years of regulation, what we've learned in techniques and cultivation. We have a lot of experience and a lot of demand."
Yi says research is showing as states legalize marijuana for recreational use, more and more users are opting against the flowery buds for smoking and turning to products that come from extracting the oils from pot plants.
"There are edibles, there are extracts, there are vape pens," he said.
And with the majority of the nation's demand coming from LA, it leaves the smaller towns up north with dreams of what that could do for them.
"It'll be a pretty phenomenal crop going to LA, I'm sure, because their numbers are big," said Salinas Mayor Joe Gunter, adding his city is actively working to become a model for others in how to regulate the industry.
"We have to embrace it because it's coming."
For many, though, it's been here for decades.
"Our industry has been testing cannabis, has been labeling cannabis and has been concerned to consumer safety long before the California legislature woke to this monster," said Salinas attorney Gavin Kogan who made cannabis law a specialty.
But there's one thing that's keeping cannabis from growing greener across the country: the stigma of the drug the feds still say is illegal.
"We're chipping away at it," Yi said.
Alicia agreed to show us around the valley on the condition we don't share her last name. She specializes in the new green that's growing here, pointing out farms she says are now cannabis farms.
"Look. Barbed wires, cameras," she said.
Alicia works to sell, buy or manage what used to be properties housing the booming flower market, properties that have since fallen apart due to various free trade agreements over the years.
She says ever since California legalized marijuana, there's new life breathing into the valley and sucking dry the idea of continuing with the cut flowers business, when owners can sell their properties for millions.
"It wouldn't make sense to grow flowers, you know, at $5 million," she said.
Under new California law, cannabis cultivators are banned from building new greenhouses, unless they are built in the footprint of old ones.
So any "green" house in the state has the potential to evolve into a "grow" house.
"California cannabis is its own brand, no different than California wine or anything else," Michael Williamson, the director of operations at Harborside, a leading cannabis grower and distributor in northern California.
He says his hairnet, white jumpsuit and gloves are a way to keep the product pure and free from human interaction.
"When you look at our product and our plants, it's really not that different than a lot of the cut flowers market," he said. "Which makes this valley kind of the potential to be the Sonoma Valley of cannabis."
Williamson wouldn't say how much Harborside makes on its product, adding that for now, it's grown solely for medical purposes.
He said the company is eyeing Los Angeles for what's to come.
"Our moral compass is always the same," he said. "We want to create a safe, consistent and hopefully potent cannabis."
Growers in Monterey County say they take pride in more than just their product, but also what the industry is doing for the local workforce -- the general contractors, green house manufacturers, security companies, fence installers, security camera installers and providers.
"We feel that cannabis could be a $1 billion crop within the next 24 months in monterey county, said Mike Bitar, the co-founder of Grupo Flor, a company that's been actively seeking out empty greenhouses to manage. "These greenhouses are getting a second life. Right now there are no empty greenhouses in Monterey County. They've all either been leased up or purchased in the last six months."
The numbers are already massive.
According to Arcview market research, a company specializing in the marijuana market, California accounted for 31 percent of the legal cannabis market in the U.S. last year. Locally that's only for medical use. Compare that with Colorado at 19 percent and Washington at 11 percent, where marijuana is legal for recreational use.
"This industry has grown by leaps and bounds," said Daniel Yi, a spokesman for Medmen, a cannabis management and investment firm based in Los Angeles. The company has a cultivation site in Sun Valley and also run a dispensary in West Hollywood.
"LA plays a huge role in terms of what we've learned over 20 years of regulation, what we've learned in techniques and cultivation. We have a lot of experience and a lot of demand."
Yi says research is showing as states legalize marijuana for recreational use, more and more users are opting against the flowery buds for smoking and turning to products that come from extracting the oils from pot plants.
"There are edibles, there are extracts, there are vape pens," he said.
And with the majority of the nation's demand coming from LA, it leaves the smaller towns up north with dreams of what that could do for them.
"It'll be a pretty phenomenal crop going to LA, I'm sure, because their numbers are big," said Salinas Mayor Joe Gunter, adding his city is actively working to become a model for others in how to regulate the industry.
"We have to embrace it because it's coming."
For many, though, it's been here for decades.
"Our industry has been testing cannabis, has been labeling cannabis and has been concerned to consumer safety long before the California legislature woke to this monster," said Salinas attorney Gavin Kogan who made cannabis law a specialty.
But there's one thing that's keeping cannabis from growing greener across the country: the stigma of the drug the feds still say is illegal.
"We're chipping away at it," Yi said.
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