The marijuana movement is picking up steam, Krista Whitley, CEO of
Nevada-based cannabis company “Altitude Products,” believes and predicts
that 35 states will have legal marijuana by the year 2020.
“I would hope by 2020 we would have at least 35 thriving regulated
cannabis states,” she told The Daily Caller News Foundation. “I am
inspired by states like Tennessee and the movements that are happening
in traditionally red conservative states, that are seeking out common
sense regulated cannabis programs.”
“Altitude Products” provides
customers in the state of Nevada with marijuana based products from
various brands for medical and recreational use. Nevada legalized
recreational marijuana by ballot initiative in 2016.
“I had not used cannabis until I was 30,” Whitley told TheDCNF in
an interview. “I was in a car accident and I was prescribed a bunch of
opioids. I felt miserable. I’ve never felt more stoned than when I was
on muscle relaxants and pain killers.” A friend recommended she try
marijuana as an alternative and she hasn’t looked back since.
“I smoked a joint and had the best week of my life. I felt more
human. So that was the catalyst for me to start doing some serious
research and reexamine some of my own stereotypes,” she added.
Despite the progress being made on the state level, the movement to
legalized cannabis is being held back by the current White
House, Whitley said. She slammed President Donald Trump and Attorney
General Jeff Sessions as “ignorant” and said the next administration is
more likely to make lasting changes.
“If our current president is as entrepreneurial and capitalist as
he claims to be, I think it would be common sense for him to deschedule
[marijuana]. Unfortunately I don’t think that’s going to happen,” she
said. “We continue to fight at the state level, but sadly due to
ignorant leadership like Jeff Sessions, I don’t foresee this happening
at a federal level. It will take our next administration to get there.”
Those who are against legalization aren’t looking at the issue in a
personal way, Whitley said. She thinks if more people shared cannabis
success stories, there would be more understanding and less backlash.
“When it’s not personal to you and you can’t identify with cannabis
users, you end up buying into the stereotypes of the Cheech and Chong
movies. What Hollywood has been selling us for generations now,” she
said. “I am on the front lines of this and it comes down to
personalizing each story.
There’s no shortage of cannabis success
stories, especially with the ongoing opioid epidemic.”
“Weed is not a gateway drug. It was a bridge to lead people out of their addiction,” she added.
Whitley has shared stories from her clientele with marijuana skeptics, and says most people end up changing their minds.
“I’ve been able to change a lot of minds. Even the most ardent
anti-cannabis people have begun to soften when I’ve shared the personal
stories with them of veterans, and children with epilepsy.
You have a
harder time taking a hard line with that stuff when you humanize it,”
she said. “We need people to come out of the shadows and share
testimonials of how cannabis has changed their lives.”
Whitley believes legalizing recreational marijuana would also benefit medicinal users by lowering the cost of medical cannabis.
“The vast majority of recreational users are truly in some sense
medicinal,” she said. “You’ll see discounted taxation, discounted
prices. There are significant discounts for medical patients here in the
market in Nevada, and I know that’s also true in several other states
that have such programs.”
Whitley predicted the pharmaceutical industry will begin transitioning away from narcotics, and embrace cannabis as more states begin to legalize it for recreational use.
“I think the reality is because we are gaining ground around legalization, I think what we’re going to see is a tremendous pivot. All of the sudden these pill pushers are goinng to start to invest in cannabis,” she concluded.
Whitley predicted the pharmaceutical industry will begin transitioning away from narcotics, and embrace cannabis as more states begin to legalize it for recreational use.
“I think the reality is because we are gaining ground around legalization, I think what we’re going to see is a tremendous pivot. All of the sudden these pill pushers are goinng to start to invest in cannabis,” she concluded.
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