Medical marijuana
is used for a range of treatments, from cancer therapy to anxiety, and
as with any industry, the rule of supply and demand has resulted in a
massive boom in the medical marijuana market. Countless startups are
eager to get in on the action, as a growing number of states are
legalizing the drug, making medical marijuana more easily accessible to
patients across the country.
Smart cannabis entrepreneurs are quick to
jump on the highly profitable direct-to-consumer e-commerce model before
the competition gets too crowded—or worse, before consumers can pop
medical marijuana into their Amazon Prime baskets, along with their
milk, eggs, and Tide pod subscriptions.
For those who support legalization, the future of the
marijuana seems ripe with opportunity. On the flip side, a new study
suggests that might not necessarily be a good thing. The study,
conducted at University of Pennsylvania Perelman School of Medicine,
has determined that medical marijuana e-shoppers are seldom getting
their money’s worth—and could be putting their health in danger.
The
researchers began by purchasing 84 medical marijuana products online,
sourced from 31 different companies to ensure a diverse range of
manufacturers.
Their findings were disheartening for advocates of a free
marijuana market—almost 70 percent of products made from cannabidiol, a
marijuana plant extract used in such products, contained inaccurate
concentrations of the drug, in conflict with what the label had
suggested. Cannabidiol, otherwise known as CBD,
can be dangerous if consumed in the wrong dosage. Thirty-six of the 84
products (about 43 percent), contained more CBD than labeled. Twenty-two
of the 84 products tested (about 31 percent), only contained 10 percent
of the CBD promised on the label.
The inaccuracy of CBD levels varied by product type. Liquid
CBD, used in vaping devices, were wrongly labeled 88 percent of the
time—an especially shocking high margin of error, when considering that
some end-users could be suffering from conditions as severe as epilepsy
and terminal cancer. Oil versions of the CBD products were mislabeled 55
percent of the time.
Even more alarming, the study reported that about one in
five of the products contained THC, the chemical in cannabis that gives
the sensation of feeling high, an ingredient that may be psychologically
detrimental to children who use medical marijuana. Regardless of
patient age or level of vulnerability, many online shoppers are under
the impression that they are not purchasing high-inducing products, only
to experience unwanted sensations post-usage.
The
researchers’ conclusion was that online medical marijuana shoppers
should proceed with intense caution. Attempting to navigate the
brand-new market, the majority of which is loosely regulated, is a
daunting task.
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