(CNN)When we released "Weed" in 2013, few people had ever heard of cannabidiol, or CBD.
Now, two-thirds of Americans are familiar with the compound, and 1 in 7 have tried it. Most of the country, 93%, are in favor of medical marijuana and hemp-derived CBD itself, which has less than 0.3% THC, has been legalized in every state.
It's
not just public perception. The science over the last six years has
grown by leaps and bounds, as well. Epidiolex, a pharmaceutical-grade
CBD oil, went through clinical trials and is being prescribed for
thousands of patients with seizures. The founder of GW Pharmaceuticals,
the maker of Epidiolex, told me they are now developing cannabis
medications for everything from autism to anxiety.
The
lives of characters we introduced you to in "Weed" have completely
changed, as well.
The Stanley brothers of Colorado -- who literally bet
the farm on CBD and couldn't even afford a reliable car six years ago --
now grow CBD on 800 acres in three states and have a marijuana empire
worth an estimated $2 billion.
And
Charlotte, sweet Charlotte Figi. Soon after birth, she started having
seizures. By age 3, she was having 300 seizures a week, despite having
tried more than half a dozen medications. Her mother, Paige, worried her
daughter would stop breathing one day or go into cardiac arrest.
Charlotte was not expected to live past her 8th birthday. Today, she's
12, and has only two or three seizures a month, despite being off all of
her other seizure medications. The only thing she takes is a CBD oil,
called Charlotte's Web. She represents countless patients who are alive today because of this plant, and this plant alone.
For
many in the medical marijuana community, these last few years have been
the realization of a dream they never really believed was possible.
But, there is a funny thing about dreams. As beautiful as they are, they
are often fragile and ready to tear at the seams.
Here is where the cannabis story took an awkward, ill-conceived and sometimes ugly turn.
A bold promise, hijacked
Last
year, in a single moment, the legislation around CBD, a
non-psychoactive component of cannabis, changed. With the passage of the
Farm Bill,
hemp, defined as any cannabis plant with 0.3% THC or less, became legal
to grow, sell, and consume. For the cannabis community, it was like
suddenly drinking from a fire hose in the middle of a drought. One day,
it was taboo wrapped in decades of stigma, and now it is sold at the
corner store.
There are CBD-infused
oils, mints, cheeseburgers, vitamin waters, shampoos and even
sportswear. Most of this stuff couldn't possibly offer the human body
any benefit. Without the respect of being treated like the medicine it
is, or reasonable regulation when it is purchased as a supplement, CBD
has been hijacked by unscrupulous actors peddling crooked, corrupt and
contaminated products.
They're making a quick buck and disappearing into
the ether without a trace.
It was really discouraging to see the results of a recent study in the medical journal JAMA
where researchers analyzed 84 CBD products from 31 companies and found
69% were mislabeled. Some of the products had no CBD at all, some had
too much CBD, some too much THC.
Others
studies showed that some CBD products contained dangerous synthetics
that have been responsible for outbreaks of illness all over the
country. The legitimate vendors of CBD, who took the time to ensure
consistency, safety and quality, are now sadly lumped together with the
dishonest and dodgy ones, leaving the consumer confused about where to
turn.
The general attitude we have
long heard from CBD consumers is they think the product "might help,
can't hurt, why not." But, when you can't even count on the authenticity
or safety of the product you are buying, that is no longer the case.
In
our latest investigation, "Weed 5: The CBD Craze," we take you on board
the cannabis rocket ship, that shot us from a barren wasteland of
prohibition to the Wild West of the CBD craze, and we reveal exactly how
we got here. We also provide a roadmap to help you navigate the
landscape of CBD, including understanding how to read a "certificate of analysis" and determining what is legal and what isn't.
A story of facts, not faith
With the release of my first "Weed" documentary and op-ed in 2013,
some say I became an advocate for medical marijuana. At first I
recoiled. To me and my journalist friends and colleagues, "advocacy" can
be a dirty word. No doubt, it is sometimes necessary, to champion
causes that would otherwise get little attention. To some, however,
advocacy implies a certain lack of objectivity, a blind faith.
Is that
what happened with "Weed"?
There's
one thing I can't stress enough: The core story of cannabis has never
required me or anyone else to follow blindly. With medical marijuana,
you aren't asked to sacrifice your objectivity or your skepticism. You
too will discover it if you diligently study the evidence from all over
the world, spend days in the lab to really understand the cannabis
molecules -- and visit patients whose lives truly depend on it.
The real story of cannabis has always been rooted in facts, not faith.
With
the series of "Weed," films, I wanted to shine a light on what would
have been obvious, if people had taken the time to look. Echo chambers
exist, even in the world of science. I wanted to show you that these
chambers can grow bigger and louder with each generation that neglects
to challenge them. For too long, the real story of cannabis was drowned
out in those echo chambers.
Marijuana was preordained as having "no
currently accepted medical use and a high potential for abuse" despite
plenty of evidence to the contrary. My team and I wanted you to hear the
other side, the voices that had been drowned out by decades of this
noise.
Let science lead the way
Over
the last six years, I have continued to read constantly, discuss the
latest scientific developments with researchers and spend hours with
patients to really understand their experience with cannabis as a
medication. Through it all, however, there has been something else
nagging at me.
I realized that CBD has become such a convenient political narrative, so easy to rally behind. Maybe too easy.
Indeed,
CBD alone doesn't make you high. You don't have to smoke it. And the
people it has helped the most are little kids like Charlotte. But that
was never supposed to be the entire story. After all, "Weed" wasn't just
about CBD, it was about weed, the entire cannabis plant, comprised of
hundreds of potentially therapeutic ingredients. And yes, one of those
is THC, which to this day remains demonized with the rest of the
cannabis plant as a federally illegal (Schedule 1) substance, even
though it too has shown promise as an effective medicine.
We
are in an age of wisdom, but also an age of foolishness. We have made
great strides with medical marijuana, but we've also repeated some of
the same mistakes that led cannabis to be vilified and misunderstood in
the first place. Hype and echo chambers are never a friend to science or
clear-eyed thinking.
Make
no mistake: Cannabis is a medicine. Over the last six years, through
countless articles and essays, and now five documentary films, my team
and I have made that case and we have provided the proof. At times, it
can heal when nothing else can. Denying people this substance represents
a moral issue just as much as a medical one.
I
have always let science and facts lead the way. That isn't advocacy;
that is speaking truth to power.
But yes, when you are certain of the
evidence and people's lives depend on it, then shout it from the
rooftops, trumpet it loudly in medical conferences and make sure the
world knows. If being called an advocate means you took the time to
faithfully learn the issues, allowed yourself to change and even admit
where you were wrong, then I will proudly own the title and honorably
wear the badge.
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