CBD
beverages have gained popularity as cannabis products were legalized by
the Farm bill (Agricultural Improvement Act) in 2014. The rising
awareness of health benefits of CBD products has elevated the growth of CBD Beverages Market Globally.
Cannabidiol is a non-psychoactive molecule found in cannabis, which is
extracted from leaves, resin, and flowers of marijuana or hemp.
Cannabidiol is infused in the beverages which treat a variety of health
conditions including antioxidant and neuroprotective protective
properties. The market is expected to showcase significant growth in the
forecast period due to rising adoption of natural products over
pharmaceutical products.
However, regulation and compliance on the use
of CBD in the food and beverage industry have the potential to hampers
the growth of the market.
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Global CBD Beverages Market Dynamics
Rising Awareness of the health benefits of CBD Beverages
CBD beverages are considered as a
natural remedy for a variety of health conditions. CBD infused beverages
are believed to treat varieties of health conditions including pain,
anxiety, central nervous system disease, epilepsy and many more. Rising
awareness of consumers on the wellness of the products and a growing
number of health-conscious consumers is driving the growth of CBD
beverage market. Also, consumer’s preference for natural products over
pharmaceutical products will also boost CBD beverage market. Moreover,
potential customers of BVD beverages are more willing to spend on legal
CBD products especially by baby boomers.
Increased Demand from baby boomers
Baby boomers are the early users of CBD
products. They have been using marijuana and hemp in food ingredient,
textiles and medical purpose. Baby boomers are more aware to CBD
beverage benefits as compared to millennial and Gen Z. Baby boomers are
tend to spend more on CBD products. Also, with the increasing in number
of baby boomers globally and legalisation of CBD beverages, baby boomers
are expected to have the largest share in the CBD beverage market.
Stringent Regulations on CBD Infused Products
CBD is derived from marijuana and hemp
which is incorporated with many laws and regulations. The import and
growing of marijuana and hemp has been legalised by very few states,
however, FDA has not approved the use of CBD in foods and Beverages,
which could affect the growth of CBD beverage market globally. The rules
and regulation on the use of CBD are different in different regions.
Thus, the market is remains constrained to only states which have made
CBD beverages legal.
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Global CBD Beverages Market Regional Overview
CBD beverages market is expected to grow
immensely in North America region, with the legalization of CBD infused
products in many states. North American states including Colorado,
Utah, Iowa, Texas, California, and others have approval to grow and
market CBD infused products. Many key manufacturers such as Alkaline88,
The Alkaline Water Company and Youngevity International Inc. have been
dominating the CBD Infused beverages. European market has also seen an
upsurge in CBD beverage market and is expected to grow tremendously in
the region as legalization on CBD products has become mainstream. Asia
Pacific is considered as the biggest market for the CBD beverages, many
manufacturers are discovering the opportunities to expand their market
in this region. Latin America and Middle East and Africa has experienced
a steep growth in the legalization and marketing cannabis product and
has an ample opportunity for this market to grow in these regions.
Global CBD Beverages Market Key Players
The key participants of CBD Beverages is
majorly concentrated in North America regions followed by Europe. Some
of the key market participants in the global CBD Beverages market are
Alkaline88, LLC, Cannara Biotech Inc. Phivida, New Age Beverages
Corporation, Tilray, Aurora Cannabis, Canopy Growth Corporation,
Canntrust, CBD Biotechnology Co. Ltd, Other prominent players
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