Zoe Wilder
The Green Rush better slow its roll.
In
any industry, shady practices allow businesses to cut corners and
increase profits. From mis-labeling strains, to using shortcuts that
undermine the fine art of cultivation, certain tactics used in the
cannabis industry are shameful and becoming hot-button topics.
If you
live in one of the 21 U.S. states yet to decriminalize
or actualize any form of cannabis legalization, politics and a strong
anti-pot lobby may be to blame. Pulling an industry from the throes of
prohibition is no easy feat. Here, we take a look at six pressing issues
facing the legitimization of cannabis legalization today.
Some canna-businesses falsely label strains.
Quite simply, both cultivators and retailers sometimes sell less popular or unidentified varieties of cannabis labeled as popular strain names
in order to charge higher prices. In other instances, plants are
accidentally mislabeled during cultivation and sold under the wrong
name. From time to time, producers will make-up new strain names for
poor quality harvests of a popular strain, allowing cultivators to sell
inferior quality product to consumers while protecting the reputation of
the popular strain.
Growing cannabis can create a massive carbon footprint.
Cannabis
production requires large amounts of water. This is especially
pertinent in drought stricken areas such as California. In legal states,
where production is regulated, land-use policies are being put in
place, forcing producers to fully strategize their environmental impacts to gain licensure.
However, in unregulated markets, unlicensed growers have been known to cut back and erode forests, poison surrounding wildlife
with their use of synthetic nutrients and chemical pesticides, and
illegally use water from local rivers and streams. Furthermore, since the practice of growing indoors
is a by-product of cannabis criminalization that forces cultivators to
hide operations “underground,” indoor grows with expansive HVAC and
lighting systems can use more energy per square foot than a data center.
Some growers use harmful chemicals during cultivation.
Synthetic and harmful chemical fungicides, pesticides, and nutrients are used in cannabis cultivation today. Whenever possible, it’s best to avoid consuming cannabis products grown this way, especially concentrates. Companies like Scotts Miracle-Gro are cashing in on the Green Rush by buying up smaller ancillary grow businesses.
Whether or not the company’s focus will be on using all-natural
high-quality products in the cannabis space is yet to be determined.
Scotts is the longtime product marketing arm of Monsanto, whose
worldwide efforts to proliferate varying forms of GMOs have many people
questioning a chemical company’s place in agriculture. Its product
Round-Up, a weedkiller containing Glyphosate, is incredibly
controversial.
The alcohol industry is lobbying hard against recreational legalization.
Recent WikiLeaks articles
have provided insight into wine and spirit lobbies looking to protect
sales against people choosing cannabis over alcohol. Now, it looks as
though beer manufacturers are concerned, too.
The Beer Distributors PAC,
representing over a dozen Massachusetts-based beer distribution
companies, donated $25,000 to the anti-pot organization Campaign for a
Safe and Healthy Massachusetts. The producers of Sam Adams, the
second-largest American-owned brewery, recently targeted Massachusetts
recreational marijuana legalization in its Securities and Exchange
Commission filing.
In it, the company stated that this year’s election
results could “adversely affect the demand”
for its products. The prospect of cannabis legalization has rival
alcohol producers questioning their bottom line, just as groups with a stake in the prison-industrial complex are.
Big Tobacco wants in on cannabis.
A recent rumor that Marlboro brand cannabis
cigarettes were being made has been debunked, but Philip Morris, now
known as the conglomerate Altria, has been so eager to profit from
legalization that it sought a French trademark and intellectual property
rights for the name “Marley”—as in Bob Marley—in 1993.
Today, Altria
subsidiary Nu-Mark is one of the world’s leading manufacturers of
electronic cigarettes, signalling that its entry to the cannabis market
could look less like cigarettes and more like the healthier alternative,
vaping. Once everyone’s completed all the heavy lifting to roll out
cannabis legalization across the United States, gigantic producers like
Nu-Mark can simply replace e-juice with CO2 oil, and voilĂ , their
expansive production capabilities enable market domination.
Just last
year, Philip Morris invested $20 million in Syqe,
an Israeli company that patented a unique cannabis inhaler similar to
those used in the treatment of asthma. With a footprint in wine, e-cigs,
tobacco, and eventually cannabis, investing in Syqe can be interpreted
as a step into adding cannabis pharmaceuticals to Altria’s portfolio.
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